Our Story
Stageforce was created with the sole purpose of leveraging technology to maximize efficiencies for the home staging industry. Tori Prince is the dynamic entrepreneur who is the Subject Matter Expert on Home Staging and Inventory Management. “Design is just who I am. As a kid I would decorate my tent when we went camping and I still will rearrange a lobby as I am walking through it!”
Tori's first venture into entrepreneurship was Monarch Services, a retail merchandising company retained by product manufacturers to increase profits at the store level. The benefit was to maximize product turns through inventory management, POP materials and product knowledge training. Clients included GE, Monsanto, PPG Industries, Hyman Industries, Gilmore, Colorite, Dap, Progress Lighting, and Hunter Fans. After 10 years Tori had a successful sale of Monarch to a public company.
After taking a couple of years to travel the world studying culture, design and color, Tori launched her first staging company in San Francisco. Real~Appeal Staging & Design grew quickly fostered by successful real estate agents who proved that staged homes sold much faster and for a notably higher price. When the real estate “bleep” hit the housing market in ‘09, Tori took the opportunity to move to San Diego where her sons had settled. “Moving to be close to my family was one of the best decisions I have ever made.”
Transformed to Sell Staging, now The Stagency, was launched in 2010 out of Tori’s 3-car garage. Again, her amazing staging results paved the way for rapid growth. “I went from San Francisco where often I had to deal with small spaces to these sprawling large houses that needed a lot more inventory to effectively stage.” The Stagency is now in a 8000 sq ft. warehouse. You can imagine the investment in furnishings!
“In 2015, we had about 45 houses up, another 10 on the board and 6 to 8 de-stages and I didn’t know if I had enough sofas! I knew I could not continue to grow my profits, hire and train designers without having a comprehensive inventory management system.” The great news is that technology is ready for us!
“When researching potential inventory systems for my staging business, I was truly disappointed. Most were Excel based spreadsheets and not dynamic enough to be of real value to me. Needing to hand-scan each piece for tracking is far too awkward and time consuming to be efficient. That’s why I knew that the ideal system would need to tap into RFID technology. With RFID you can reconcile your inventory in a staged home in less than 15 minutes. Now I had something to get excited about!”
"Stageforce Inventory Workflow, CRM and Project Management enables you to manage your business from anywhere in the world. Every detail you need to know about your inventory and project flow is at your fingertips. Stageforce is a cloud-based software that allows you to shop your warehouse at any time from anywhere to prepare your team for the next big job."
The Stageforce Team
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Tori Prince
FOUNDER AND CEO
Stageforce was born out of Tori Prince’s personal need to efficiently manage her staging inventory. With over 24 years of experience in the home staging industry, Tori has dedicated her career to introducing innovative tech solutions and building a global platform to support and empower her peers. Today, she continues to lead Stageforce by streamlining processes and adding new revenue opportunities within the system. Outside of her work, Tori is passionate about family, global travel, the science of spirituality, and of course, all things interior design.
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Gary Ducharme
DIRECTOR OF CUSTOMER SUCCESS
With over 25 years providing and managing Customer Service and Technical Support across a variety of industries, Gary brings a passion for delivering excellent personal service and problem-solving for our Staging customers. When not helping our customers, his priority is spending time with his wife and two sons, whether it is traveling abroad, visiting maritime and aircraft museums, or simply a night on the sofa watching their latest binging obsession.
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Krista Provo
OPERATIONS
Krista grew up mostly in the Southeast and has a degree from Vanderbilt in Human and Organizational Development. When she and her husband started their family of six, Krista left her career in corporate sales, and started a portrait photography business. Krista has a diverse background which mixes both business and creative skill sets.
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Jon Christopher
Senior Director of Engineering
A forward-thinking technology leader with deep expertise in navigating complex, modern technologies. Jon drives collaboration, fostering innovation, and integrating diverse technology stacks and APIs. His commitment to building transparency and accountability through agile methodologies, ensures teams deliver impactful and scalable solutions. Outside of work, you’ll find John on the mats practicing Jiu Jitsu, fishing, surfing and enjoying plentiful outdoor activities with his wife and two kids.
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Maira Kipfstuhl
CLIENT SUCCESS MANAGER
Maira’s passion for creating exceptional client experiences shines through from the very first interaction. With an unwavering commitment to your satisfaction and success, she approaches every opportunity with purpose and positivity. Maira is an SDSU grad and a lifelong Padres fan that enjoys gardening and frequent visits to the zoo with her family. She believes in the power of now — chasing happiness and fulfillment in the present moment.
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Rama Cornelson
FINANCE & ACCOUNTING MANAGER
Since 2017, Rama has been responsible for the company's overall financial functions, including client billing, vendor payables, and payroll. She works behind the scenes to keep all financial aspects of The Stagency moving smoothly and efficiently. She enjoys spending time with her husband and two children. Her love for travel is fulfilled by constantly taking little trips and you never know where she is off to next!
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Scooter
TEAM LEADER & MOTIVATIONAL SPEAKER
Scooter is a Maltipoo rounding and will be 16 years old on Valentines Day. He is the handsome, sweet office mascot who brings cheer to all of our lives. We could not go through our day without his cuddles. Be sure to give him a treat when you stop by!
“Ruff, ruff, bow wow, arrrrrrr!”