Our Story

Stageforce was created with the sole purpose of leveraging technology to maximize efficiencies for the home staging industry. Tori Prince is the dynamic entrepreneur who is the Subject Matter Expert on Home Staging and Inventory Management. “Design is just who I am. As a kid I would decorate my tent when we went camping and I still will rearrange a lobby as I am walking through it!”

Tori's first venture into entrepreneurship was Monarch Services, a retail merchandising company retained by product manufacturers to increase profits at the store level. The benefit was to maximize product turns through inventory management, POP materials and product knowledge training. Clients included GE, Monsanto, PPG Industries, Hyman Industries, Gilmore, Colorite, Dap, Progress Lighting, and Hunter Fans. After 10 years Tori had a successful sale of Monarch to a public company.

After taking a couple of years to travel the world studying culture, design and color, Tori launched her  first staging company in San Francisco. Real~Appeal Staging & Design grew quickly fostered by successful real estate agents who proved that staged homes sold much faster and for a notably higher price.  When the real estate “bleep” hit the housing market in ‘09, Tori took the opportunity to move to San Diego where her sons had settled.  “Moving to be close to my family was one of the best decisions I have ever made.”

Transformed to Sell Staging, now The Stagency, was launched in 2010 out of Tori’s 3-car garage. Again, her amazing staging results paved the way for rapid growth. “I went from San Francisco where often I had to deal with small spaces to these sprawling large houses that needed a lot more inventory to effectively stage.” The Stagency is now in a 8000 sq ft. warehouse. You can imagine the investment in furnishings!

“In 2015, we had about 45 houses up, another 10 on the board and 6 to 8 de-stages and I didn’t know if I had enough sofas! I knew I could not continue to grow my profits, hire and train designers without having a comprehensive inventory management system.” The great news is that technology is ready for us!

“When researching potential inventory systems for my staging business, I was truly disappointed. Most were Excel based spreadsheets and not dynamic enough to be of real value to me. Needing to hand-scan each piece for tracking is far too awkward and time consuming to be efficient.  That’s why I knew that the ideal system would need to tap into RFID technology. With RFID you can reconcile your inventory in a staged home in less than 15 minutes.  Now I had something to get excited about!” 

"Stageforce Inventory Workflow, CRM and Project Management enables you to manage your business from anywhere in the world. Every detail you need to know about your inventory and project flow is at your fingertips. Stageforce is a cloud-based software that allows you to shop your warehouse at any time from anywhere to prepare your team for the next big job."